This post was originally published on this site.As fashion brands remain focused on courting younger consumers, BoF’s Sheena Butler-Young and Diana Pearl unpack why the industry may be overlooking one of its most valuable customer groups: the mature shopper.
Author: Sheena Butler-Young, Diana Pearl
Post
Kartik Research Named Guest Designer for Pitti Uomo in January
This post was originally published on this site.The Indian brand will hold a special event at the Florence show.
Ferragamo Quarterly Sales Decline in Setback For Turnaround Efforts
This post was originally published on this site.The Italian fashion house flagged a deteriorating trend in China.
A Critical Gut Check for Sportswear
This post was originally published on this site.The next two weeks will be a bellwether for sportswear as a run of earnings reports are published by some of the industry’s giants.
- 1
- 2
![[Aggregator] Downloaded image for imported item #50681 The Generation Fashion Forgot](https://ibtimesnew.com/wp-content/uploads/2026/10/2RPFUKPJKFBOJPS3D5NCVSPNKY-360x360.jpg)
![[Aggregator] Downloaded image for imported item #50603 Ferragamo Quarterly Sales Decline in Setback For Turnaround Efforts](https://ibtimesnew.com/wp-content/uploads/2026/10/GUFQDPFQCJGGPBBMLHIQ4D7TEQ-360x360.jpg)
![[Aggregator] Downloaded image for imported item #50606 A Critical Gut Check for Sportswear](https://ibtimesnew.com/wp-content/uploads/2026/10/L6RUHZTN5ZHQNDCDE74LCBBBFE-360x360.jpg)